When it comes to marketing, most people believe it is all about promoting products and generating leads to support sales activity. Truth is, that these are the main end goals for the marketing department of any company, regardless of its field of activity. What is often forgotten is that their activity should not stop the […]
There’s nothing more important to your business, no matter its size, than advertising. Advertising is basically a way of letting people know that you exist. Whether the goods or services that your company in Zimbabwe provides are a necessity or a luxury, you can’t rely on word-of-mouth advertising. But how else are you going to […]
